UDK: 368:553:12

Svitlana ACHKASOVA

Ph.D., assistant professor, Simon Kuznets Kharkiv National University of Economics

Yeranui MARDOYAN

student, Simon Kuznets Kharkiv National University of Economics

DETERMINING THE ESSENCE AND THE FACTORS OF IMPACT ON THE SOLVENCY OF INSURANCE COMPANY

In the article the theoretical aspects of the essence of the solvency of insurance company was justified. It was determined that researchers leave aside the issue of participation of reinsurers in implementing the commitments for clients of insurance companies. It was summarized the definition of the solvency of insurance companies.

Full Article in Ukrainian

UDK: 336.22

Irina Gennadevna KOZAK

Student, Kyiv National University of Trade and Economics

Anastasia Evheniyivna GROMOVA .

assistant, Vinnytsia Institute of Trade and Ecomomics Kyiv National University of Trade and Economics

MAJOR CHALLENGES IN APPLICATION OF PROJECTS MANAGEMENT PRACTICES IN UKRAINIAN BANKS

The article analyzes theoretical and practical aspects of project management, its application in the domestic banking; systematizes approaches to applying of project management in banking institutions and gives practical recommendations for improving the project management activity in banks.

Full Article in Ukrainian

UDK: 334.02:336.71(477)

MAJOR CHALLENGES IN APPLICATION OF PROJECTS MANAGEMENT PRACTICES IN UKRAINIAN BANKS

The article analyzes theoretical and practical aspects of project management, its application in the domestic banking; systematizes approaches to applying of project management in banking institutions and gives practical recommendations for improving the project management activity in banks.

UDK: Ф018 JEL CLASSІFІCATІON

THE FORMATION AND POSITIONING OF THE BRAND «UKRAINE» IN THE WORLD SPACE

The article studies the state of the formation of brand «Ukraine» and identification of its promotion problems in the world space. The ranking of the most expensive countries brands and domestic brands are analyzed. The obstacles on the way to effective promotion of national brand «Ukraine» are identified and the measures for their solution are proposed.

Full Article in Ukrainian

UDK: 657.37

SUSTUINABILITY REPORTING ROLE IN TRADITIONAL FINANCIAL INDEXES AND SOCIAL RESPONCIBLE INDEXES EFFICIENCY

In the context of the relationship between corporate social responsibility of companies that disclosed them in sustainability reporting and their financial performance comparison of traditional financial indices and indices of responsible investment was conducted. We use R / S analysis to calculate Hurst exponent as a measure of persistency (long term memory) of responsible investment and traditional financial indexes. The results allow to conclude that poor efectiveness of responsible investing indexes, DJSI particular, leads to necessity of standardization and the formation of a common methodological approach to sustainability reporting presentation.

Full Article in Ukrainian

UDK: 330.332.01

METHODOLOGICAL PRINCIPLES FOR HOW THE STATE’S INVESTMENT SECURITY SYSTEM IS IMPLEMENTED

This paper considers the importance of implementing a system for providing investment security, set in its methodological foundation. Next, attention focuses on the basic problem that this system and its components have to solve, followed by the problems with and conditions for ensuring investment security. Methods are identified for ensuring priority and state regulation of investment security in the national economy. Finally, a list of indicators for investment security is offered.

Full Article in Ukrainian

UDK: 336.7

STRATEGIC ORIENTATIONS FOR STRENGTHENING FINANCIAL POTENTIAL OF AGRICULTURAL ENTERPRISES

The article stipulates that the main strategic guidelines strengthen the financial security of the agricultural enterprises should ensure financial security, financial independence and financial stability. Grounded indicators and measures to ensure each of these components. The analysis of the financial capacity of the agricultural enterprise strategic objectives indicators dynamics.

Full Article in Ukrainian

UDK: 65

SCIENTIFIC BASIS OF KNOWLEDGE MANAGEMENT IN MODERN ORGANIZATIONS

The role of knowledge in activities of modern organizations is defined. It was found that knowledge in the organization is irreplaceable, unique and rare resource, and the main task of the organization management due to the current economic conditions is to ensure effective organizational performance and to increase productivity of «intellectual» employees’ labor. The features of knowledge and basic scientific approaches to the classification of knowledge in an organization are researched. Also, the main stages of the process of management are analyzed: planning (identification, evaluation), collection (search, receiving), classification (accumulation selection), storage (classification, transformation), distribution (distribution, interchange), exploitation (use) creation (growth stimulation).

Full Article in Ukrainian

UDK: 657.14

AUDIT OF BANKRUPTCY BUSINESS ENTITIES: THE APPLIED ASPECTS

Audit is an independent professional opinion as to the completeness, accuracy and compliance with an identified financia l reportin g framework. Nowadays a number of domestic enterprises has suffered significant effects of the financial crisis of the past years. They are still in dire financial straits which borders on bankruptcy and liquidation. But among them there is the share of enterprises with sufficient capacity and under conditions of the financial recovery they will be able to continue to work normally and recover their ability to pay. The purpose of an audit is provide an objective independent examination of the financial statements, which increases the value and credibility of the financial statements produced by management, thus increase user confidence in the financial statement, reduce investor risk and consequently reduce the cost of capital of the preparer of the financial statements.

Full Article in Ukrainian

UDK: 338.24

Liubov V. CHERNIAVSKA

Cherkasy Institute of the State higher educational institution "Banking University"

STATISTICAL ANALYSIS OF THE EFFECTIVENESS OF LEGAL REGULATION ON THE EXAMPLE OF SPECIAL TAX REGIMES

The analysis of the effectiveness of legal regulation of the activity of special (free) economic zones in Ukraine was carried out based on statistical analysis in the article. The author concludes that the shortcomings of legislation that contributed to the actors committing various tax and customs offenses, as well as unbalanced and little predicted changes to the legislation on special (free) economic zones became the reason for their decline in Ukraine.

Full Article in Ukrainian