UDK: 658.009.28

Olha M. VYSHNEVSKA

Doctor of Science in Economics, Professor, Mykolayiv National Agrarian University

Dar’ia A. RADKO

Mykolayiv National Agrarian University

THEORETICAL ASPECTS AND PECULIARITIES OF AGRICULTURAL ENTERPRISES IMAGE-MAKING ACTIVITIES FORMING

Features of agricultural enterprises’ image-making activities under the influence of transformation processes in economics were studied in the article. Image influence on the competitive position of companies was investigated. The necessity of logistic activities improving which influence the increase of seasonal competitive advantage of market subjects was proved. Comparative evaluation was conducted and competitive advantages of agro holdings forming image were described.

Full Article in Ukrainian

UDK: 331.101

Natalia M. HVOZDYK

Candidate of Science in Economics, Associate Professor, Higher Educational Institution of Ukoopspilka “Poltava University of Economics and Trade”

THE IMPORTANCE OF SOCIAL PARTNERSHIP IN STIMULATING INVESTMENTS INTO HUMAN CAPITAL IN THE SYSTEM OF UKOOPSPILKA

The article considers the importance of social partnership in the promotion of investments in human capital in the system of consumer cooperatives. The author identifies role of social partners to improve investments in human capital.

Full Article in Ukrainian

UDK: 330.341.1:65.012.8(477)

Oleg M. GORDUNOVSKY

Doctor of Sciences (Economics), Associate Professor, Cherkasy Institute of Banking of the University of Banking of the National Bank of Ukraine (Kyiv)

CURRENT STATE AND WAYS OF ENHANCING INNOVATIVE SECURITY OF UKRAINE

The article deals with the essence and the components of innovative security of the country. Evaluation indices of innovative security were investigated. The author makes a conclusion that information and resulting indicators should be supplemented. Current state of innovative security of Ukraine was analyzed. Main factors that predetermine crisis of innovative sector were revealed. The necessity to enhance innovative security was proved. The main ways of enhancing innovative security were determined as a complex of institutional, legal, economic, information and analytical actions. Practical applicability of this research is developing strategic directions of innovative security of Ukraine enhancement.

Full Article in Ukrainian

UDK: 633.1:338.432:334.716

Nataliia L. KORZHENIVSKA

Candidate of Science in Economics, Associate Professor, Podilskyi State Agrarian Technical University

STRUCTURAL USE OF GRAIN FUND IN THE SYSTEM OF ENTERPRISE ECONOMIC SECURITY THREATS

The author describes the directions of grain fund structural use balance and defines them as one of the important positions in the system of economic security threats. It is proved that optimized proportions between food and forage grain, formation of rational need in seed fund, allocation of grain volumes for the production of biofuel, medicine will minimize the risks of economic security decreasing.

Full Article in Ukrainian

UDK: 336.717

Olena O. KRAVCHENKO

Candidate of Science in Economics, Cherkasy Institute of Banking of the University of Banking of the National Bank of Ukraine (Kyiv)

THE DEVELOPMENT OF INNOVATIONS IN BANKING SYSTEM

The article deals with modern trends in the development of banking innovations and their value in the market of financial services.

Full Article in Ukrainian

UDK: 336.7:368

Aleksandra М. LEZGOVKO

Candidate of Science in Economics, Mykolas Romeris University, Vilnius

DEVELOPMENT OF REINSURANCE IN A GLOBALIZING WORLD ECONOMY

In the context of this article the nature and significance of reinsurance are examined in today’s globalized world economy; moreover, the development of the global insurance market is analyzed and main peculiarities of development and regulation of the reinsurance market in developed countries are presented; also challenges of the reinsurance market development in the developing countries are identified.

Full Article in Russian

UDK: 339.2-42

Svitlana V. MAYSTRENKO

Candidate of Philosophy, Associate Professor, Cherkasy Institute of Banking of the University of Banking of the National Bank of Ukraine (Kyiv)

BANKING IN THE ANCIENT WORLD: HISTORICAL AND RELIGIOUS ASPECTS

The author analyses the peculiarities of formation and development of banking in the Ancient world, defines the Christian ethical principles that govern relations between the parties in the implementation of trade and exchange operations.

Full Article in Ukrainian

UDK: 336.711

Maxym G. MARYCH

Bukovyna State University of Finance and Economics

METHODS TO INCREASE THE EFFICIENCY OF THE BANKING SYSTEM FUNCTIONING IN UKRAINE UNDER THE CONDITIONS OF GLOBALIZATION

The paper highlights the problems and prospects of the effective functioning of the banking system in Ukraine under the condition of financial globalization. The impact of the crisis on the efficiency of the banking system is observed. The main factors affecting the efficiency of banking are defined. The key factors to ensure the efficiency of banking in terms of the growing processes of integration, internationalization, and globalization of economic life are characterized.

Full Article in Ukrainian

UDK: 336.1.:352

Larysa S. MARTIUSHEVA

Candidate of Economics, Associate Professor, Cherkasy Institute of Banking of the University of Banking of the National Bank of Ukraine (Kyiv)

Inna I. ALEKSIEIENKO

Semen Kuznets Kharkiv National University of Economics

RESOURCE SUPPORT IN ADMINISTRATIVE - TERRITORIAL UNITS FINANCIAL POTENTIAL INCREASE

An analysis and practical recommendations concerning usage of resource base of administrative-territorial units’ financial potential development are presented in the article.

Full Article in Ukrainian

UDK: 339

Victor P. MARCHUK

Candidate of Science in Economics, Associate Professor, Sevastopol Institute of Banking of the University of Banking of the National Bank of Ukraine (Kyiv)

INTERNATIONAL CAPITAL FLOWS AND EXTERNAL DEBT IN THE TRANSFORMING OF THE NATIONAL ECONOMY OF UKRAINE

The national economy in modern circumstances cannot be presented as a completely closed system, that is why there is a constant flow of capital between countries. Nowadays the problem of regulation of international capital movement in Ukraine is quite urgent. To solve this problem it is necessary to develop effective tools to influence the movement of international capital in Ukraine. The article states the need of using new tools to control international capital flows, and the optimal share of external debt of Ukraine is determined.

Full Article in Ukrainian

UDK: 336.71:378

Natalia Р. MISHUTINA

Cherkasy Institute of Banking of the University of Banking of the National Bank of Ukraine (Kyiv)

IMPLEMENTATION OF THE EDUCATION AND TRAINING BANKING SYSTEM AS AN IMPORTANT DIRECTION IN TRAINING PROSPECTIVE BANKING SPECIALISTS

The article explains the importance of training prospective banking specialists in the process of education. The author has analyzed the experience of implementation of education and training banking system (ETBS) at the University of Banking of the National Bank of Ukraine and its interconnection with the processes of banking service. She has explained the benefits of ETBS implementation in the process of education.

Full Article in Ukrainian

UDK: 366.2

Nelya G. NAGAICHYK

Candidate of Economics, Associate Professor, Cherkasy Institute of Banking of the University of Banking of the National Bank of Ukraine (Kyiv)

CLARIFYING THE MEANING OF THE TERM “HOUSEHOLDS FINANCE” IN THE CONTEXT OF THE SUBJECT “FINANCE”

The article investigates the nature of households finance and their role in the financial system of the country. Systems of external financial relations of household with other entities of household economy and systems of internal redistribution of relations are represented. The basic functions and principles of the organization of household finances are characterized. Components that form a general understanding of the household finances are identified.

Full Article in Ukrainian

UDK: 330.00.08

Olha O. NAGORNA

Candidate of Science in Economics, Associate Professor, State Enterprise “Ukrainian Research and Training Center of Standardization, Certification and Quality”, Kyiv

INNOVATIVE DEVELOPMENT OF THE NATIONAL ECONOMY: PROBLEMS DIAGNOSTICS, ACTIVATION LEVERAGE

The essence of the concept of innovative development of national economy is described and the role of standardization in innovative processes is shown in the article. The author has proved the necessity of improvement of the standardization system of Ukraine as an element of innovation infrastructure.

Full Article in Ukrainian

UDK: 640.4

Yana О. OSTAPENKO

National University of State Tax Service of Ukraine

THE ANALYSIS OF REVENUES AND EXPENDITURES OF HOTEL MANAGEMENT AS TOOLS TO IMPLEMENT THE INSPECTION FUNCTIONS OF MANAGEMENT SYSTEM

The functional performance of hotel business companies are analyzed in the article. The expediency of conducting the analysis for implementation of inspectional functions of company’s management system is substantiated. The directions of control over hotel industry company income and expenses are defined.

Full Article in Ukrainian

UDK: 657:343.3/.7

Natalia A. OSTAPIUK

Doctor of Science in Economics, Associate Professor, Cherkasy Institute of Banking of the University of Banking of the National Bank of Ukraine (Kyiv)

Oleh V. PROTSIUK

Candidate of Science in Law, Associate Professor, National Academy of Internal Affairs of Ukraine

FINANCIAL RESOURCES AS A SUBJECT OF CRIME: ECONOMIC AND LEGAL ANALYSIS

The article is devoted to the problematic issues of recognition financial resources the subject of some criminal offences under the Criminal Code of Ukraine. On the basis of economic-legal analysis it has been reasonably proved that Section VII of the Criminal Code of Ukraine does not provide the responsibility for illegal actions with a number of financial resources, which often are the subject of criminal attacks.

Full Article in Ukrainian

UDK: 330.1

Elena V. PILIPENKO

Doctor of Science in Economics, Associate Professor, Kurgan Branch of the Institute of Economics of Ural Department of Russian Academy of Science

Yuriy V. BATALOV

Doctor of Science in Economics, Professor, East Kazakhstan State Technical University named after D. Serikbaev

THE ROLE OF SPIRITUAL PRODUCTION IN THE FORMATION OF 5-6 TECHNOLOGICAL STRUCTURE

The article is devoted to consideration of the possible reasons of non-universality of the economic theory bringing, in the conditions of economic and political shocks, to incorrect decisions and notable social and economic losses.

Full Article in Russian

UDK: 339.738.1

Tetiana V. PRISTUPA

Donetsk National University

EUROPEAN MONETARY AND FINANCIAL INTEGRATION: PROBLEMS AND PROSPECTS FOR UKRAINE

This article discusses the principles of the European Monetary Union functioning and the terms of membership in it. The European Monetary Union implications for the participating countries and Ukraine, substantiated recommendations for changes in monetary policy of Ukraine are analyzed. Policy framework and prospects of Ukraine’s integration into the European Monetary Union are defined.

Full Article in Ukrainian

UDK: 336.581.2

Alina V. RYBITSKA

Lviv State Financial Academy

ENTERPRISE CAPITAL MANAGEMENT ON THE BASIS OF OPTIMIZATION OF BORROWED CAPITAL STRUCTURE

The paper defines the essence of the concepts of “composition” and “structure” of the capital, which determine the capital structure. The basic tasks of capital structure optimization are formed. The basic stages of optimizing the capital structure are characterized. The statistical analysis of unprofitable enterprises in Ukraine during the period of 2012–2013 is defined and presented. The characteristic of the basic concepts of the capital structure optimization is suggested.

Full Article in Ukrainian

UDK: 336.77:347.27

Inna A. FESENKO

Doctor of Science in Economics, Associate Professor, Donbas State Technical University

SPECIFIC FORMS TO PROVIDE CONSUMER CREDITS

The problem of how to reduce the risk of non-payment for credit has been investigated. Customer credit as one of the most widespread kinds of credits, various forms to secure customer credits, peculiarities and methods to minimize customer credit risks have been studied. The necessity to use pledge as an effective way of a credit warranty has been proved. Pledge as a form of credit secure from historical point of view, relationship principles between a bank and a customer as a form of customer credit warranty have been investigated. Specific features of various services for keeping up valuables by banks have been described.

Full Article in Ukrainian

UDK: 336.71

Diana V. SHYIAN

Sevastopol Institute of Banking of the University of Banking of the National Bank of Ukraine (Kyiv)

ORGANIZATIONAL AND METHODICAL ASPECTS OF FORMING THE FINANCIAL SECURITY MECHANISM OF THE BANKING SYSTEM

Organizational and methodical aspects of forming the financial security mechanism of the banking system have been described in the article. Author determines the mechanism through the system of economic relations. Structural components of the financial security mechanism have been identified. Methods of organizing the economic relations in the financial security with subjects and objects of such relations, financial interests that are under economic protection and a set of tools have been reviewed.

Full Article in Ukrainian

UDK: 336.

Nadiia Ya. YURKIV

Doctor of Science in Economics, Associate Professor, University of Banking of the National Bank of Ukraine (Kyiv)

SPATIAL AND SECTORAL ANALYSIS OF THE DEVELOPMENT OF REAL SECTOR OF ECONOMY POTENTIAL REALIZATION

The potential of the real sector of economy of Ukraine is analyzed with the application of spatial and sectoral approaches. Comparative advantages of Ukraine in foreign trade are estimated. Priority directions of stimulation of the real sector development in national economy are outlined.

Full Article in Ukrainian

UDK: 336.01:658.14

Mykhailo I. YATSKIV

Candidate of Science in Economics, Professor, Lviv Branch of “European University” PHEE

Serhii L. KAPITULA

Lviv State Academy of Finance

IMPROVEMENTS OF THE SYSTEM OF WHOLESALE COMPANIES’ FINANCIAL FLOWS MANAGEMENT

The article analyses theoretical aspects of financial flows management of wholesale companies, as well as its key factors and parameters. Basic components of financial flows management are systematized into a comprehensive system. The links between the structural elements of the management system under research are determined.

Full Article in Ukrainian