UDK: 331

Аnatoliy М. KHARCHENKO

Cherkasy Institute of Banking of the University of Banking of the National Bank of Ukraine (Kyiv)

SOCIAL PROBLEM OF GLOBALIZATION – POVERTY AND WAYS TO OVERCOME IT

The article describes and defines the main factors causing the poverty in Ukraine, suggested is grouping of them by the influence factor. Possible ways to overcome poverty by the economic, social and legal units are offered.

UDK: 339.9.012.23

Mykola P. OVCHARUK

Candidate of Economics, Associate Professor, Cherkasy Institute of Banking of the University of Banking of the National Bank of Ukraine (Kyiv)

Valentyna M. MOTRYCHENKO

Candidate of Economics, Associate Professor, Cherkasy Institute of Banking of the University of Banking of the National Bank of Ukraine (Kyiv)

BRAND GLOBALIZATION UNDER THE MODERN CONDITIONS

This article studies the brand development at modern global markets. The rating of companies’ brands is investigated: world, European and Asian ones. The cost of Russian and Ukrainian companies in comparison with the cost of world brands is analyzed; the measures for further development of Ukrainian companies are suggested.

UDK: 338

Olga I. PECHONYK

Candidate of Economics, Associate Professor, Kurgan Affiliate of the Economics Institute of the Ural Branch of the Russian Academy of Sciences

MODERNIZATION PRINCIPLES OF CREDIT RELATIONS IN THE ECONOMY OF KNOWLEDGE

The article deals with the urgency of modernization of credit system and the credit relations after the world financial crisis. The attempt of defining the function principles of credit system when forming the economy of knowledge is made. Suggested is the division of the mechanism of providing by the credit resources spiritual, information and material. Made are recommendations about change of a role and functions of credit system.

UDK: 336.71.003.13

Tamila A. ORYSHECHKO-BARTOKHA

к.філол.н., Cherkasy Institute of Banking of the University of Banking of the National Bank of Ukraine (Kyiv)

ENSURING THE EFFICIENCY OF BANKING ACTIVITIES IN A CRISIS PERIOD AND ITS IMPACT ON THE BANKING SECTOR OF UKRAINE

The paper dwells on the essence of the concept of banking activities efficiency and the major factors influencing it in the crisis period. Analyzed are the principal trends of banking activities before and during the financial crisis in Ukraine. Emphasis is placed on the role of foreign capital in the banking system of Ukraine, its impact on ensuring the effective banking activities as well as the development of the national banking sector on the whole. The main directions of efficiency improvement of banking activities for the purpose of the counteraction to the crisis phenomena of the economy are suggested.

UDK: 336.71

Nadiya V. ROGOZHNIKOVA

Cherkasy Institute of Banking of the University of Banking of the National Bank of Ukraine (Kyiv)

STATE AND DYNAMICS ANALYSIS OF CREDIT BANKING ACTIVITY IN UKRAINE

The article is devoted to the essence and peculiarities of the credit banks, the use of statistical methods for analyzing credit operations. Analyzed are the loans to banks in crisis and post-crisis periods. Revealed are the problems arising in the lending process and demonstrated are their impact on financial market development in Ukraine.

UDK: 336:338.43: 631.16

Natalya M. TRETYAK

Candidate of Economics, Associate Professor, Cherkasy Institute of Banking of the University of Banking of the National Bank of Ukraine (Kyiv)

BANKING LEASING OPERATIONS AS A RENEWAL SOURCE FOR THE TECHNICAL BASIS OF AGRICULTURAL ENTERPRISES

The state of the fixed assets of agricultural enterprise is analyzed. The definitions “banking leasing operations” and “the banking crediting process of leasing operations in agricultural enterprises” are described, outlined are the measures as to modification of technical basis of agricultural enterprise.

UDK: 330.101

Aleksey V. ALEKSANDROV

Candidate of Economics, Kharkiv National University. Karazin

Nikolay О. ZUBАRYEV

Legal Department of UkrSibbank

ASPECTS OF CLIENT’S CAPITAL PROTECTION IN MODERN UKRAINE

The article dwells on the importance of planning and strategy of capital protection in the framework of Ukrainian legislation. Analyzed are the controversial issues and possibilities to solve the problems applying to Private Banking service. Characteristics of Ukrainian, Russian and Belorussian clients’ behavior peculiarities as well as the aspects of international experience concerning the services are presented.

UDK: 336.22:339.924

Dmytro V. VEREMCHUK

Candidate of Economics, Associate Professor, Sevastopol Institute of Banking of Ukrainian Academy of Banking of the National Bank of Ukraine (Kyiv)

Lesya O. GARYAGA

Candidate of Economics, Associate Professor, Sevastopol Institute of Banking of Ukrainian Academy of Banking of the National Bank of Ukraine (Kyiv)

STRUCTURAL AND DECOMPOSITIONAL ANALYSIS OF THE ECONOMIC NATURE OF STATE TAX POLICY

The paper studies the theoretical principles of tax policy as well as its economic substance has been specified. Stated are the objectives tasks of tax policy based on objective functions of taxes. Supplemented is the system of tax policy principles, specified are the criteria for implementation as well as tools and types.

UDK: 336.132.11

Sergey O. KRINITSA

Candidate of Economics, Associate Professor, Cherkasy Institute of Banking of the University of Banking of the National Bank of Ukraine (Kyiv)

BUDGETARY REGULATIONS OF REGIONAL DEVELOPMENT

The analysis of legislative basis and valid operating system of the budgetary regulation of territorial development is conducted. Proved is that the low effectiveness of the budgetary regulation at regional level is caused by the absence of clear mechanism of socio-economic sponsorship development in problem regions. The mechanism directions to increase the effectiveness of state regional economic policy as well as the growth of local authorities’ role in solving the problems of regional development are studied.

UDK: 330.43 + 336.74

Nina P. GORIDKO

Consulting company expert, “Clever Point” (Moscow)

REGRESSION MODELLING OF RELATION BETWEEN INFLATION DYNAMICS AND THE VOLUME OF MONEY SUPPLY: THE U-CURVE

The paper examines the impact of changes in money supply on inflation dynamics. The regression analysis conducted on the empirical data for Russia and Ukraine, permits to refute the hypothesis of the money supply contraction as a universal instrument for monetary adjustment. Some conclusions are based on the U-curve models that were invented to evaluate the optimal amount of money minimizing the rate of inflation.

UDK: 336.774

Tetyana M. ODINTSOVA

Candidate of Economics, Associate Professor, Institute of Masters and Postgraduate Education of the University of Banking of the National Bank of Ukraine (Kyiv)

PREDICTION CAPACITY OF THE REGIONAL MARKET OF CONSUMER LOANS USING REGRESSION MODELING

Experience in predicting the capacity of the regional market of consumer loans using regression modeling has been generalized. The estimation of acceptability of regression modeling method for bank lending controlling has been made. On the basis of the undertaken analysis a range of risks and problems has been identified as well as offered are the recommendations for solutions of these problems.

UDK: 37.03:796.011.3

Andriy O. ARTIYSHENKO

PhD in Pedagogics, Associate Professor, Cherkasy Institute of Banking of the University of Banking of the National Bank of Ukraine (Kyiv)

THEORETICAL AND METHODICAL ASPECTS WHILE FORMING MOVEMENT SKILLS AMONG THE STUDENTS OF ECONOMICS DEPARTMENT IN THE PROCESS OF PHYSICAL TRAINING

The paper considers the questions of theoretical analysis, specification and experimental verification of methodical bases of forming movement skills among the students as a component of personality mobility. Shown is that the movement practice should be a type of conscious attempts to reproduce the program.This program is formed in the internal plan with the help of the analysis of external information. Proved is that the educational process is the activity filled with saturated mental activity. Forming the movement skills is carried out on the basis of psychical processes – attention, perception, memory, imagination, thinking.

UDK: 378.046.4 – 057.17:004.9

Nadiezhda В. MATIYEVSKAYA

Academy of Public Administration under the aegis of the Belarus President

Aleksey А. OKHRIMENKO

Candidate of Technical Science, Associate Professor, Academy of Public Administration under the aegis of the Belarus President

SELF-EDUCATION AS AN ELEMENT OF THE LIFELONG LEARNING SYSTEM OF MANAGERS IN THE REPUBLIC OF BELARUS

The article analyses the foreign experience of lifelong learning. The example of the scientific methods, software and technical tools of Open Education System of Academy of Public Administration under the aegis of the Belarus President, the possibilities of self-education as an element of lifelong learning system of managers in the Republic of Belarus are described.